Nespresso aims to deliver highest quality coffee and the ultimate coffee experience to its customers,
"inspiring tasteful and meaningful living". The company has developed: 29 Original coffees, 28 Vertuo coffees, and 15 Professional coffees, as well as Limited Editions with rare varieties from around the world; a range of convenient coffee systems to deliver the perfect cup of coffee; a range of personalised services including next day delivery, mobile apps for coffee ordering and a loyalty program. The brand is also the global leading player in the coffee capsules market.