To better organise and keep track of our findings from primary and secondary research, we compiled our main insights. With those in mind, we used How Might We (HMW) to generate solutions that solve real user problems.
Insight
HMW
How might we help users know where they are and find what they need in the website?
How might we reduce user steps in some tasks?
How might we make navigation more consistent and intuitive for the users?
How might we reduce user efforts to find the items they want?
How might we make navigation more seamless for the user?
How might we engage users and capitalise more on user-generated content?