Makes it easier to find the products the user is looking for
Offers a more organised and straightforward user experience
Consistency helps to reduce the learning time and frustration
The more obvious this information is for the user, the easier it is to navigate the system
Makes it easy for shoppers to access information around the site
Social proof drives sales and creates customer loyalty and trust
Allows users to find products easily and quickly
Authentic content marketing from a community of brand loyalists drives sales
The user needs to be able to undo, redo and easily go back and forth on the page
Increases efficiency and reduces barriers of usage
