Understanding users and proposing design changes for a fast fashion e-commerce

Zara responsive redesign

➡️ Check out this project on Behance:

Zara website UX/UI Responsive Redesign Case Study

ABOUT/MY ROLE: Responsive UX and UI redesign of the home and product pages developed during the Master Interface Design course. Applying Mobile first and Atomic Design methodologies.

https://www.behance.net/gallery/120769127/Zara-website-UXUI-Responsive-Redesign-Case-Study

Summary

Introduction

💡

Before you start: to better view the images on this page, click on them to enlarge.

Briefing

The project for Level 3 in Aela MID Bootcamp is to propose design modifications for the website of a known e-commerce brand. We chose Spanish apparel retailer Zara.

🎯

At this level, the goal is to design a web page with focus on responsiveness and mobile first.

Project deliverables

After the discover, define and develop stages, expected project deliverables are:

UX Wireframes

Style guide

Visual design proposal

Functional and tested responsive prototype for mobile, desktop and tablet

Thank you!

Thank you for your attention. If you found this an interesting topic and want to read more, the research sources are listed below.

🔗

References

Other projects

Understanding users and proposing design changes for a fast fashion e-commerce

Introduction

Briefing

Project deliverables

Process: double diamond

🔍 Discover

🎯 Define

👩🏻‍💻 Develop

📤 Deliver

Thank you!