Amazon Prime Video is a video streaming service available for Amazon Prime members. It is a business division of Amazon Prime, and a paid subscription service established, owned, and operated by Amazon.com, Inc.
- Company History & Business Goals
- To make the overall Prime bundle more attractive;
- To acquire new customers into Prime;
- To participate in the growing market of digital media distribution.
Amazon states its mission as "to be Earth's most customer-centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success." Jeff Bezos and his wife MacKenzie opened an online bookstore in Seattle in 1994, expanding to music in 1998. From 2002 forward, the company also started selling clothes, hosting services and launched a marketplace.
At the quarter-century mark, Amazon has 647,500 employees, occupies 288.4 million square feet of real estate, and operates in sectors ranging from janitorial services to defense contracting. And with great scale comes intense scrutiny: Amazon has come under fire from civil rights groups, presidential candidates, antitrust regulators and its own employees on issues ranging from facial recognition technology to its light federal income tax bill. Through it all, the company has maintained its intense focus on the customer. [Source]
Amazon Prime, a paid loyalty program that includes free shipping on any order, debuted on 2005. Now, with more than 150 million members worldwide, Prime is considered one of Amazon's most valuable assets. Ever since Netflix expanded its operations to streaming media in 2007, video-on-demand streaming has become a phenomenon. Along with Netflix, companies like Amazon and Hulu have created a new market that is changing the way people view movies, TV shows, and video content in general. As of 2017, Amazon’s video on-demand service, Amazon Prime Video, occupies the second position in the growing video-on-demand industry, with around 150 million subscribers worldwide [Source]. As the market expands and demand increases, companies have begun to produce their own original content. Amazon produced 70 original content titles in 2019, a number which has been increasing since the company released its first block of original programming in April 2013.
The business' main business goals include:
- How Amazon Prime Video works
- Prime Video is available as a part of an Amazon Prime subscription or as a standalone service. Core to Amazon’s strategy is the use of video to convert viewers into shoppers. Users access Amazon’s lineup by joining Prime;
- An Amazon Prime membership currently costs $119 per year or $12.99 per month in the US and R$89 per year or R$9.90 per month in Brazil;
- Prime Video gives users the option to watch on-demand footage through a web browser, a mobile app, or on television through a streaming device or TV app;
- It allows users to watch on-demand movies and TV shows. Like its main competitors Netflix and Hulu, Prime Video offers a mix of movies and television shows from big studios and networks, as well as their own original content;
- The product also allows users to add other premium channels, including HBO, Starz, and Showtime to a subscription, with an additional monthly cost;
- Prime Video doesn't have live television and therefore isn't suitable as a cable replacement;
- In the US, in addition to the thousands of movies and television episodes included with a Prime Video subscription, Amazon also provides access to a massive library of paid content available to rent or buy.
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